MACT

The 7 Trends in 2026 Every Performing Arts Org Needs to Nail

By On The Stage Team

What Audience Expectations, Technology, and Operations Demand Next

Audience expectations aren’t evolving — they’re already set. Patrons expect fast, intuitive purchasing, flexible ways to pay, relevant communication, and experiences that respect their time. Meanwhile, arts organizations are facing rising costs, limited staffing, and increasing pressure to do more with less.

Join us for a live webinar on Thursday, February 5 from 2:00-3:00 p.m. ET that breaks down the 7 trends shaping the next era of arts organizations — and why they matter right now. We’ll explore how these shifts impact patron experience, revenue, and operational efficiency, and what they mean in practice for teams navigating real-world constraints.

You’ll learn:

• Why fast, seamless purchasing and flexible payments now directly impact attendance, revenue, and accessibility
• How to use patron data and personalization to drive repeat attendance and stronger relationships
• Where disconnected systems and inefficient workflows quietly cost teams time, insight, and momentum
• How these trends work together to support sustainability, growth, and stronger patron trust in 2026