7 trends for 2026 – OTS Webinar
The 7 Trends in 2026 Every Performing Arts Org Needs to Nail By On The Stage Team What Audience Expectations, Technology, and Operations Demand Next Audience expectations aren’t evolving — they’re already set. Patrons expect fast, intuitive purchasing, flexible ways to pay, relevant communication, and experiences that respect their time. Meanwhile, arts organizations are facing…
Articles Wanted
Do you have an idea for an article for our website and newsletter that you think would be of interest to fellow theatre enthusiasts? We are always looking for articles. Share your knowledge and experience with the greater theatre community. Have some theatre related tip that you’ve discovered during your years of experience doing theatre?…
Lion King Jr.
Behind the Scenes by John Miller – November 2025 No one sets out to make a bad movie. No one sets out to make a classic movie. Somewhere during development, filming, editing and marketing a film can go either way. In theater there are dozens of people behind the scenes, in film it’s thousands. Sometimes,…
Advocacy vs. Lobbying for Arts Nonprofits
Over the past few weeks, many of you, especially leaders of arts organizations, have reached out with a common question: What can we say right now?
MACT*Facts Newsletter Archive
Our website now has a proper newsletter archive, It contains a pdf version of each of our weekly newsletters going back to March of 2025. To access the newsletter archive, hover the mouse over the “About Us” option on the main menu at the top of every page, then select “Newsletters”. Click here to see…
MACT*Fest 2027 Dates and Location
The MACT Board of Directors is thrilled to announce that MACT*Fest 2027 will be held February 17-20 in the Wilcox theatre at the Reif Performing Arts Center in Grand Rapids. The MACT*Fest committee will be meeting soon to begin planning for this festival. If you are interested in serving on the committee or otherwise helping…





